Ayesha Curry on the Importance of Self Care: "You Can't Pour From an Empty Cup"

Lifestyle expert Ayesha Curry shines a light on small wellness businesses in the Black Is Remarkable and Buy Black stores at Amazon.

By Marenah Dobin Sep 26, 2023 7:00 PMTags
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We interviewed Ayesha Curry because we think you'll like her picks. Ayesha is a paid spokesperson for Amazon. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Ayesha Curry is paying it forward. The lifestyle expert and proud mama of one of the cutest celebrity families around is using her light to help others shine, working with Amazon to highlight small and Black-owned businesses. Ayesha exclusively discussed with E! News her some of her favorite brands and products from these stores. She also reminded us how necessary self care continues to be for everyone these days. 

Read on for her picks and sage advice...

E!:Tell me about the Black Is Remarkable storefront and Buy Black store on Amazon.
A.C.: Amazon and I are both extremely committed to supporting Black-owned businesses, and they are making it easy for customers to discover and shop the incredible selection these businesses provide. The Black Is Remarkable storefront is a place where customers can discover a wide variety of Amazon's offerings from books, entertainment, music and more in addition to the Buy Black Store. The Buy Black Store is a destination for consumers to shop Black-owned businesses with products across beauty, fashion, toys, food, home, kitchen and more!

Beyond selling products, these storefronts share a lot of information about Black businesses and the people behind them. What are some of your favorite features that we should check out on these pages?
I love how easy it is to discover small businesses with the Small Business badge and Black-Owned Business badge — they're indicators that make it easier for consumers to discover and shop products from small and black-owned businesses.

I also love using the new Small Business search filter, which helps customers filter their searches to discover products from small business brands and artisans while shopping. The feature makes it so easy to find amazing products from small businesses in Amazon's store— including women-owned, Black-owned and military family-owned businesses and independent artisans.

Ayesha Curry's Sweet July Curates Amazing Finds From Black-Owned & Founded Small Businesses

What does it mean to have your brand Sweet July on Amazon, a platform that's accessible to so many people around the world?
I am so excited to have our Sweet July products selling in Amazon's store, and I'm honored to be a black-business owner selling in Amazon's store alongside so many other amazing brands. We just launched our skincare line, Sweet July Skin, which is a true celebration of my Jamaican roots, featuring clean, simple and effective products. We're available on Amazon, which has been an amazing way to introduce the products and line to a wider audience.

Tell me a little about some of the small brands on Amazon that you love.
I really admire Nadia, the founder of Crafts and the City. As a Black and Arabian woman, she incorporated scents into the spa aromatherapy products that reflect her cultural heritage to celebrate the beauty of cultural integration.

Being founder Kennedy is very passionate about handcrafting her own skincare which I can completely relate to. She designed her products to nourish your skin and help you feel your best so that you can show up as your true, authentic self every day.

You shared a lot of great self-care products from Black-owned businesses. Tell me why it's important for us to make time for self-care.
Well first off, I love supporting Black-owned businesses and celebrating Black entrepreneurs not only during Black Business Month in August but all the time. I'm so inspired by these founders who have truly poured their heart and soul into their companies and the products they create.

You can't pour from an empty cup, so to be at your best for the people that rely on you, you have to take time to prioritize yourself. Maybe it's a skin routine at the end of the day, or taking 15 minutes to journal first thing in the morning. Whatever that looks like for you, it's important to take the time and be consistent.

You heard Ayesha: Time to step up your self-care routine. See her recommendations below to have you thriving.

Being Pura Terra Complexion Clay

"I love masks in all forms, but for me a good clay mask is always what I gravitate towards when I'm treating my skin. The lavender in this face mask works to absorb surface oils to give you that youthful glow."

Being Still Salt Bath

"This sea salt soak instantly relaxes me. After a long day, I'll draw a bath and sprinkle some of this in and watch it lightly bubble and create the most relaxing environment. The smell is floral and beautiful. Plus, it comes with amazing healing benefits that can help with muscle ache and tension relief."

Being Release Milk Bath

"This bath soak is super hydrating. I love the light rose smell mixed with the sandalwood oil and the sweet chocolate aroma from real cocoa in the product."

Crafts and the City Luxury Shower Steamers Aromatherapy Gift Set

"After a long day, it's nice to relax and unwind at night with this set of shower steamers. It feels like I'm turning my own bathroom into a spa! They also make great gifts for friends and family."

Crafts and the City SOO Jelly Pedicure Packs

"These pedicure packs are perfect for after a long day in uncomfortable shoes or during travel when I'm on my feet all day with the kids. Unlike other jelly foot soaks, these smell amazing and keep their heat for nearly two times longer."

Golde Coconut Collagen Boost

"Collagen has so many amazing benefits, and I've tried over the last few years to work it into my everyday diet. This Coconut Collagen Boost from Golde is one of my favorites because it tastes delicious. It's easy to add a couple of scoops to your everyday beverages like coffee, smoothies, or matcha for a boost of skin support and added creaminess."

Golde Shroom Shield

"I love Golde's Shroom Shield because I can put it any beverage hot or cold. The ingredients support immunity, mood and gut health, so I try to work this in when I can for an extra boost!"

Golde Superfood Latte Blend

"Golde's popular latte powders allow me to enjoy functional benefits without sacrificing taste. I add a scoop or pack to my daily coffee or smoothie and voila! Quick, simple and delicious. The warm, spiced blend with notes of cardamom and cinnamon are perfect for the transition to fall."

Need more self care? Who doesn't? Check out the highest-rated self care finds on Amazon.

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