Hailey Bieber's Viral Strawberry Girl Makeup Is Just as Yummy as Her Glazed Donut Skin

Hailey Bieber created a viral look called strawberry girl makeup that perfectly blends a pop of color with her signature dewy style. Plus, she teased new products from Rhode.

By Alyssa Morin Aug 09, 2023 6:13 PMTags
Watch: Hailey Bieber Debuts DRAMATIC Hair Change: "Oops"

Hailey Bieber's newest beauty style is also good enough to eat.

The Rhode founder recently traded in her scrumptious signature glazed donut skin for a look that's just as deliciously sweet: Strawberry girl makeup.

Hailey, who coined the trend, still kept her fresh, dewy skin but added bright pops of pink and red to her cheeks and lips, thus mimicking the vibrant color of the fruit. And luckily for those wanting to copy the 26-year-old's trendy style, she shared a step-by-step guide on Aug. 5 that's quickly become a viral sensation on TikTok.  

In the tutorial, Hailey first prepped her skin with her beauty brand's Rhode Glazing Milk and Peptide Glazing Fluid. 

"I brushed up the brows and went in with some cream bronzer," she said in a voiceover of the two-minute clip. "Then, I went in with two cream blushes that I mixed together."

However, she played coy on exactly where fans of her rosy look can flock—instead opting for a cheeky tease. "I can't say what the blushes are from," Hailey noted. "Wink, wink."

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The model also used the same concoction for her cheekbones on her lips, mostly dabbing the two cream blushes in the center of her pout. She then topped it off with a clear gloss for extra juiciness.

Hailey Bieber / Instagram

This isn't the first time in recent weeks Hailey has inspired a new wave of looks. Back in July, she tried her hand at the latte makeup trend, blending her bronzy, sunkissed glow with a matching ensemble.

And while the beauty mogul isn't afraid to switch up her style, she doesn't play around with her skincare.

"I want skin that looks like you want to take a bite out of it," she told Vogue in June. "That's just me, though! Who doesn't want fresh, dewy, glowy skin? Hydration never goes out of style."

Want more makeup inspo? Keep scrolling to see some of the biggest beauty fads to take over TikTok.

Dotted Makeup Hack

The dotted hack was one of TikTok's most useful techniques, as it not only saves time and feels weightless on the skin but doesn't waste your makeup. Instead of layering foundation, concealer, blush, etc. on top of each other, you simply dot the products in the areas you want them and blend them out from lightest to darkest.

"I'm Cold"

Partly inspired by Kylie Jenner's snowy getaway in 2019 as well as the winter season, beauty devotees created the illusion of having flushed cheeks, a Rudolph-red nose and bright under-eyes. The look mimicked the natural flush your skin gets when you're outside in the wintertime.

Glazed Donut Nails

Thanks to Hailey Bieber, having a glossy manicure was the epitome of chic. The model's affinity for dewy skin and high-shine makeup eventually trickled down to her nails, sparking a glazed donut nail mania. She debuted the shiny claws at the 2022 Met Gala in May, which were painted in a pearlescent white. But throughout the year, Hailey refreshed her glazed donut manicure with a chocolate and holiday version.

DIY Period Face Masks

TikTok users quickly rode the (red) wave of period face masks, with the hashtag amassing more than six billion views. As the name suggests, people took their period blood, generally collecting it from a menstruation cup, and smeared it over their faces in the hopes of waking up with clear skin. But dermatologists weighed in on the trend, with Dr. Geeta Yadav putting it simply, "Aside from the fact that it is free, there is zero advantage to using menstrual blood on your skin."

Vampire Skin

If you're still fantasizing about Robert Pattinson's glistening skin as Edward Cullen in TwilightAugust Sombatkamrai, a.k.a. @imonaugust, created the dazzling vampire skin effect. By mixing foundation with silver liquid glitter, your dream of sparkly skin can become a reality.

Foundation Frothing

After Glamzilla frothed her beauty products in what she described as "weird makeup science," she inspired people to froth their foundation a latte. By adding a few drops of foundation into a cup or bowl of water, users blended the two ingredients together, which resulted in a mousse-like foundation. However, chemist Ginger King warned against the technique.

"When you introduce water to products," she told Allure, "you increase the [chance of] bacteria contamination."

"W" Blush Technique

The "W" blush makeup hack was summer's hottest trend, allowing people to get a sun-kissed glow without ever having to step foot outside. To partake in the fad, all you had to do was draw a "W" on your cheeks and across the bridge of your nose, either with a liquid or cream blush (which made gliding the product and blending it out a lot more seamless).

Manga Lashes

Inspired by a style of Japanese comic books and graphic novels, the Manga Lashes trend played up the anime characters' eyes. To achieve the look, TikTokers either cut lash strips into small chunks or used individual lashes and separated the hairs into clumps with glue. The spikey, doll-like finish added extra drama to their makeup.

DIY Bleached Eyebrows

TikTok's very own bleached eyebrow filter influenced people to rock the bold look IRL, with many of them creating at-home dyes. But it's important to note that bleaching your brows, especially without the proper tools or training, can cause side effects.

"Ingredients used to bleach the hair [that include] high concentrations of hydrogen peroxide can cause serious burns," Michelle Henry, a New York City-based dermatologist, told Allure. "If the solution is too strong, brows and hair can be damaged. Significant burns can also cause permanent hair loss."

Skin Cycling

Unlike some of the potentially risky beauty trends to emerge from TikTok, skin cycling is actually worth implementing into your routine. New York-based dermatologist Dr. Whitney Bowe, who is credited with coining the term, recommends creating a four-night skincare schedule. 

Night one is for exfoliation, night two is for retinoids and nights three and four are your recovery nights, where hydration and barrier repair are key. Then you repeat the process.

And while the idea of skin cycling isn't necessarily a new concept (it's just been given a buzzy name), there's no denying its benefits. As Dr. Bowe told E! News in July, "You can get more out of your skincare products and see real changes in your skin."

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